Role: Creative Director

Team: Justin Hood (Sr. AD), Julian Muller (Sr. AD, Video)

Concept: Social content in support of Hennessy’s “Never Stop, Never Settle” mantra, we partnered with Canelo Alvarez, a hero Mexican boxer who has embodied this ethos since he was a young teen. We shot with him in NYC and in his hometown of Guadalajara capturing content to tell his story.