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Michael Kremer

Creative Director

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FDA Anti-Tobacco

Telling kids not to smoke makes them want to.
So how do you say “Don’t Smoke” without saying “don’t smoke?

Intentionally branded within the tobacco category, Rebelution is a peer-led grassroots campaign intended to change the way teens think about tobacco.
Easily transportable, they can be quickly deployed to initiate the Rebelution. Hubs act as a centralized source for rebelution messaging, anti-tobacco information, and guerilla tactics. Each hub can custom screen print Rebelution t-sh
Designed to look like old school cigarette vending machines, these machines dispense free Rebelution packs to teens.
Each pack contains different items which can be used to execute tactics. Chalk is for Rebelution inspired graffiti. Rebels can use it to designate Tobacco-Free zones, or spaces "annexed" by the Tobacco Free Union.  The Tactical Cards have
The app is only accessible with an access code from a pack, creating a level of exclusivity to the Rebelution. The app allows Rebels to keep track of their own tactics and view others nation-wide.
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