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Michael Kremer

Creative Director

  • Work
  • Photography
  • Resume
  • About me

Eucerin

This was the first TV commercial I ever concepted and shot. It felt like a big deal at the time — it was in my first year in the industry. I was able to be the lead creative as a Jr on this and work directly with my CCO and mentor, Rich Levy.

I’ve certainly done better work by now, but this sticks around for nostalgic purposes.

Role: Jr. Art Director

  To create this print ad, we constructed and shot a shelf in studio and filled it with all of these bottles.  I designed each bottle label to be reminiscent of a competitor brand.